ABOUT

Formed in 2004, Eastern is a full service media production company with offices in New York, Los Angeles and Atlanta. With clients in broadcast, online and corporate, Eastern’s focus is on the subtle art of storytelling. Our approach pairs extensive experience with technical mastery, allowing us to deliver compelling narratives within high-gloss wrappers.

Toby Barraud

CEO

As the son of the Executive Producer of Australasia’s largest commercial production company, Toby was raised on a diet of craft service. Witnessing the horrors of 1980s commercial production somehow failed to dissuade him from following a similar path and after moving to New York he worked his way up from being a pedicab driver to his current role. Throughout this strange journey he has never forgotten Winston Churchill’s famous quote, “Success is going from failure to failure with no loss of enthusiasm.”

Stefan Springman

President

During his years traveling the world recording audio for everything from million-dollar commercials to 60 Minutes segments, Stefan witnessed first-hand how dramatically people change their behavior the moment a camera is pointed their way. Developing his own theories on how to make the filming process more organic, he built the innovative Inquisitor camera system and sold his first show idea, Can’t Get a Date, based on its unique way of naturally capturing interviews. He remains an ardent observer of human behavior despite having heard and seen too much of it.

Mala Chapple

COO / EVP of Production

After earning a BA in German and Philosophy and working in the Bioethics Department of the Hospital for Sick Children in Toronto, a career in non-fiction television seemed like the most logical next step for Mala. Since 1992, Mala has worked, developed, produced, and managed hundreds of hours of programming as an independent producer, co-owner of Borderline Productions and VP of Production at Sundance Channel. Her relentless multi-tasking has earned her a Peabody Award, an Emmy nomination, and more gray hairs than can possibly be counted.


Gregg Lieberman

SVP of Development

Way back in the 80s, all Gregg wanted was to work at a magazine. Remember those? Luckily he’s now able to put his clever storytelling skills, garnered over the years in publishing and advertising, to good use in the immortal medium that is television.

David DiGangi

VP of Programming

David’s been to prison...four times. He’s sat astride a one-eyed gator in Florida. A fisherman from Gloucester, Mass. once handed him a human skull that he just pulled from his net — as a warning. His natural gift for diplomacy keeping him cool in the face of danger, David got away every time with a great story. Since 2001 he’s been telling all kinds of tales for television audiences on networks including History, A&E, VH1, and The Weather Channel. He’s still searching for more.

Carmen Mitcho

VP of Programming

Carmen comes to Eastern after more than a decade showrunning in the docu-series world. He began his career at E! Entertainment Television and the Style Network where he executive produced celeb-centric shows like Ice Loves CocoGiuliana & BillKimora: Life in the Fab Lane, and Taradise.  Carmen went on to produce shows for VH1, A&E, Oxygen, Pop, and The Golf Channel and has made a career of telling the stories of colorful characters including Beverly Hills plastic surgeons, Miami nail artists and Las Vegas showgirls. 


Lisa LeeKing

VP of Casting

Known for finding the impossible and convincing the intractable, Lisa has worked in every facet of the entertainment industry including music, nightlife and food. She joined Toby and Stefan in 2005 to help cast Can’t Get a Date, our first series, and has had a hand in just about every one of their shows since.

Brendan Waterhouse

VP of Legal

Brendan’s goal in life was to play guitar in a rock band, but when his career stalled after winning a battle of the bands in college, he opted for the most logical alternative: the law. As an attorney he’s worked in rights and clearances for Viacom and A+E Networks before joining Eastern.

Brian Douglass

VP of Post

Brian has mastered every aspect of post production, honing his skills as a producer, engineer and editor before finding his true calling building hardware and software solutions to manage file-based workflows. He joined Eastern in late 2012 and will never be allowed to leave.


Dave Patry

Executive in Charge of Production

Television has always been at the core of Dave’s life, starting with production classes in his Boston-area high school that turned into a major in Television/Radio at Ithaca College and an internship at Evolution Media in Los Angeles, where he ended up working for the next 16 years! There, he production-managed and line-produced innumerable docuseries, home makeover, and dating competition shows before leaving the West Coast and, appropriately, joining Eastern.

Mahsooma Abbas

Senior Director of Production

A native New Yorker, Mahsooma went to NYU Film School and has done stints at the Weinstein Company, Warner Bros. Casting and Vice. She joined Eastern’s accounting department in 2013 and quickly worked her way into overseeing production for our development projects and series. She claims to have memorized the dialogue to every animated Disney movie, but refuses to recite any no matter how much we beg.  

Chelsea Davis

Director of Development

Chelsea grew up in the Bronx and went to NYU, where she briefly considered becoming a doctor but then realized she’d have more fun curing people through healthy doses of “OMG” reality TV. So she got a job at Nickelodeon, eventually moving to MTV’s Catfish and True Life — until one fateful day in 2014 when she got the call to join Eastern’s development department.


Naomi Munford

Director of Casting

Naomi was born and raised in Perth, Western Australia, the most isolated city in the world, where she fell in love with the glamour, intrigue and drama of American television. At 22 she took advantage of the U.S. citizenship she has through her mum and came to NYC, where she embarked on a career in casting, joining Eastern in 2014. 

Luna Wei

Visual Effects Supervisor

Luna left her home in China to study architecture at Iowa State University before moving to NYC to get an MFA in Computer Arts at School of Visual Arts. For the past several years she’s overseen the VFX and motion graphics that give Eastern’s series their distinctive visual flair.

Mara Weinstock

Director of Post Production

A childhood spent in front of her family’s TV prepared Mara to kick off her career as an intern at the much-loved The Jon Stewart Show, before working at MTV on series and specials like Spring Break and the VMAs. After hoofing it up in LA on Dancing With The Stars, she came back for 16 & Pregnant and Teen Mom until she got the call from Eastern, where she has been busily whipping our post team into shape.


Shane Abercrombie

Director of Security

Shane has protected presidential candidates, A-list celebrities, high net-worth families and global fortune 500 company senior executives, and is highly trained in weapons, defensive tactics and emergency medicine. But nothing can save him from being constantly mistaken for talk-show host Steve Wilkos. “I walk the streets and people scream “STEVE!!!”, he laments. If you meet Shane, please don’t do that.

Craig Aguilar

Line Producer

Born and raised on the mean streets of Staten Island, Craig learned early to deal nonchalantly with unspeakable terror and calm down tough characters. He’s been putting that skill to good use as Eastern’s organizational mastermind since 2010.

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